Our Services Base Touch Bites

• Analytics and Research

  How do you increase sales through education and brand authority in your industry? Where do you want to drive traffic for conversions? What is your ideal scenario for the branded content you commission? It is no surprise that the answers to these questions greatly affect the concept and placement of a video strategy. We look at the back-end quantitative data before transforming this into the qualitative data that shapes our video strategy. Our research phase allows us to identify clear goals for content creation so we can create a detailed plan to meet the original goal.

• Strategy and Conception

  This is the part of the campaign where ideas are brought into reality. The electric feeling of watching an idea come to life through the relentless hard work of the crew is gratifying, although we know we still have a long way to go. After the footage is captured, our post-production crew get to work on the animation and editing. This is a crucial aspect of the video, and often requires working creatively to a time-pressured deadline. Our editors are exceptional at remaining cool under pressure, delivering a great product every time that exceeds the expectations of our clients.

• Production and post

  Once the video is completed, we show the client the result. All our quotes include 2 sets of changes, so if there are any final tweaks needed before the videos are rolled out, we make them at this stage. Now the video is ready to engage the desired customer base and to be rolled out onto the various targeted media platforms – whether that is paid, earned or owned media. We have regular meetings from this point where we analyze the progress of the video campaign and adapt our strategy accordingly. Unlike production companies or advertising agencies, our offering is based on a learning experience, not a set one. The online space is constantly evolving, so our strategies need to adapt constantly if they are to remain effective. This is the basis of our offering. We track the ROI from your investment with the help of our analytics team, and continue to keep you updated.

• Implementation and Conversion Tracking

  Once the video is completed we show the client the finished result (all of our quotes include 2 sets of changes so if there are any final tweaks before the videos are rolled out we make these at this stage). Now the video is ready to engage the desired customer base and be rolled out onto the various targeted media platforms – whether that is paid, earned or owned media. We have regular meetings from this point where we analyze the progress of the video campaign and adapt our strategy accordingly to this data. We make the best suited strategy in the early stages with all the information available to us. However as the campaign is rolled out we gain insight into the level of engagement on the various platforms and adapt the content creation process to these findings. Unlike production companies or advertising agencies our offering is based on a learning experience not a set one. The online space is constantly evolving as so our strategies need to adapt constantly if they are to remain effective. This is the bases of our offering. We track the ROI from your investment with the help of our analytics team and continue to update our clients regarding this within these meetings.

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