About Base Touch Shared Vision
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Our process converts quantitative data into qualitative data to create high ROI video campaigns for our clients.
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Tracked and ever evolving video campaigns to provide business insights on consumer behavior and most importantly conversions.
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A full service from the early research phase, production and implementation.
Our Work Case Studies
Our Services Base Touch Bites
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Analytics and Research
How do you increase sales through education and brand authority in your industry? Where do you want to drive traffic for conversions? What is your ideal scenario for the branded content you commission? It is no surprise that the answers to these questions greatly affect the concept and placement of a video strategy. We look at the back-end quantitative data before transforming this into the qualitative data that shapes our video strategy. Our research phase allows us to identify clear goals for content creation so we can create a detailed plan to meet the original goal.
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Strategy and Conception
This is the part of the campaign where ideas are brought into reality. The electric feeling of watching an idea come to life through the relentless hard work of the crew is gratifying, although we know we still have a long way to go. After the footage is captured, our post-production crew get to work on the animation and editing. This is a crucial aspect of the video, and often requires working creatively to a time-pressured deadline. Our editors are exceptional at remaining cool under pressure, delivering a great product every time that exceeds the expectations of our clients.
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Production and post
Once the video is completed, we show the client the result. All our quotes include 2 sets of changes, so if there are any final tweaks needed before the videos are rolled out, we make them at this stage. Now the video is ready to engage the desired customer base and to be rolled out onto the various targeted media platforms – whether that is paid, earned or owned media. We have regular meetings from this point where we analyze the progress of the video campaign and adapt our strategy accordingly. Unlike production companies or advertising agencies, our offering is based on a learning experience, not a set one. The online space is constantly evolving, so our strategies need to adapt constantly if they are to remain effective. This is the basis of our offering. We track the ROI from your investment with the help of our analytics team, and continue to keep you updated.
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Implementation and Conversion Tracking
Once the video is completed we show the client the finished result (all of our quotes include 2 sets of changes so if there are any final tweaks before the videos are rolled out we make these at this stage). Now the video is ready to engage the desired customer base and be rolled out onto the various targeted media platforms – whether that is paid, earned or owned media. We have regular meetings from this point where we analyze the progress of the video campaign and adapt our strategy accordingly to this data. We make the best suited strategy in the early stages with all the information available to us. However as the campaign is rolled out we gain insight into the level of engagement on the various platforms and adapt the content creation process to these findings. Unlike production companies or advertising agencies our offering is based on a learning experience not a set one. The online space is constantly evolving as so our strategies need to adapt constantly if they are to remain effective. This is the bases of our offering. We track the ROI from your investment with the help of our analytics team and continue to update our clients regarding this within these meetings.
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The team Board Members
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Co-Founder and Head of Production. Phillip Trevillion’s background is in television and advertising. After gaining a BA in Film from Reading University, he worked for Sky News and several music video channels as Director and Editor. Excited by developments in online advertising, he decided to specialise in this area. Phillip loves the process of production. He has worked with some of the biggest brands in fashion and the food and drink industry, and his focus is now on developing the Base Touch creative team.
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Founding board advisor at Base Touch. From an analytical background, Matthew Phelan is a great communicator as well as an excellent visionary and motivator. He is well known in the industry, and was recently voted in the top 20 most influential people in digital marketing by the leading advertising and media publication in the UK, ‘The Drum’. Developing business insights from the data of video marketing, he found that video was playing an increasing role in customer traffic and set his sights on BaseTouch.
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Founding board advisor Chris Hyland is from a traditional marketing background. He was first attracted to the world of digital by the tangible nature of the data. Together with Matthew Phelan he formed 4Ps Marketing, which grew into a leading digital marketing company with more than 50 staff. Chris was voted amongst the top 20 most influential people in digital marketing by The Drum, the leading UK advertising and media publication. He is interested in the ever-changing landscape of online video and the position of the consumer within this space.